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After Panda Express, Jollibee Foods Corporation ventured in Yoshinoya's famous beef bowl.
On February 17, Jollibee Foods Corporation announced that they formed a partnership with Yoshinoya International Philippines, Inc.
Jollibee Foods Corporation (JFC) told the stock exchange that this partnership will be a 50/50 joint venture with Yoshinoya in the country.
Yoshinoya is based in Japan and has 2,000 stores operating globally. Yoshinoya International Philippines is the Philippine subsidiary of Asia Yoshinoya International SDN BHD and Yoshinoya Holdings Co. Ltd.
The project will be JFC’s first major venture on Japanese food.
Yoshinoya is JFC’s latest venture in the Philippines after Panda Express. They also acquired ‘The Coffee Bean and Tea Leaf’ and a regional franchise of Tim Ho Wan. JFC proudly ended the year 2020 with 3,217 restaurant outlets in the Philippines together with Greenwich, Chowking, Red Ribbon, and Mang Inasal.